Nguyen Ha spent more than a decade as VnExpress online newspaper editor before founding and acting as CEO of Sahi Group. At the Vietnamese daily with the largest readership, Nguyen Ha is responsible for editing, arranging, and routing articles in the fields of finance and real estate. As a consultant, Nguyen Ha has more than a decade of experience in developing brand strategies, communications, and marketing plans for numerous companies, as well as their products and services. Ha is particularly good at organizing the creation of surveys in the real estate sector. She plans and organizes brand positioning, product strategy planning, market research, and product introduction events for numerous projects in various industries, dispersed throughout the nation’s provinces and castles.

Duc Hoang is Sahi’s creative director, with experience in designing brand stories, conceptualizing media campaigns, and organizing events for numerous national NGOs and corporations. As a social activist, Hoang has spent many years working as a communications consultant for two of the biggest organizations in the world working to end poverty and promote equality in Vietnam: Oxfam and CARE International. He develops campaigns on women’s rights, sustainable agriculture, and rural communities’ means of subsistence in collaboration with Oxfam and CARE. As a journalist, Hoang has contributed to the creation of the Perspectives column since its debut in 2014, and since 2017, he has held direct control over it. This opinion section, which is the most read in Vietnam, consistently influences macro policy. Hoang is the author of numerous well-known pieces and was involved in the establishment of the HOPE Foundation, the charitable arm of the VnExpress online newspaper and FPT Corporation. As a communication specialist, Hoang develops concepts, organizes, and oversees brand communication campaigns for Sun Group, EcoPark, and MB Ageas Life, the fifth-largest life insurance provider in Vietnam, in 2018 and 2021. Hoang also serves as a co-creator and content developer for these campaigns.

Kieu Thuat, one of the founders of CafeF.vn and the editorial secretary in charge of the real estate department, has over 15 years of expertise in real estate marketing and communication. Throughout all of the market’s ups and downs, Kieu Thuat is able to closely examine and predict what will happen next to plan the right course of action and support the business department. As a communication and marketing consultant, Kieu Thuat participates in creating ideas, planning and operating brand communication campaigns, sales marketing, and event organization for projects of Novaland, Nam Long Group, Son Kim Land, etc. Kieu Thuat took part in campaigns that produced extremely high revenue.

Ngoc Hiep has been involved in the real estate marketing industry for over 12 years, giving her a wealth of knowledge and insight into the current state of the market. Ngoc Hiep consistently produces new ideas, innovations, and accurate assessments with every project and campaign.