Within the framework of the U-ME Capital project, CARE International Vietnam supports JupViec.vn enterprises in operations and communication activities, including visual videos and easy-to understand customer service thinking for JupViec employees, with the goal of helping customers understand how to behave and communicate when doing services to satisfy the owner and at the same time protect their rights. Customer service thinking is a concept that cannot be explained visually, is easy to fall into the state of empty theoretical teaching, is uninteresting, and is difficult to memorize. Therefore, SAHI chooses to produce products in the form of humorous situation videos that JupViec employees can easily understand and apply.