Inspired by the brand names Handico 5 (han) and Homes (homes), Handico 5 launched the Hanhomes branded real estate product line with the positioning “Love where you live / Live where you love.” The slogan is the brand statement, once again affirming that, regardless of the era, although the historical journey continues, Handico 5 still chooses a single path, which is the desire to create true homes, satisfying the dream of settling down for thousands of customers. As a strategic partner of the investor Handico 5 in the journey to create a new brand, we write the story of the investor’s aspiration for a new brand.