In 2020, the government’s Decree No. 145/2020/ND-CP (referred to as Decree 145) was born, detailing and guiding a number of articles of the Labor Code on labor conditions and industrial relations. Although this decree directly protects rights, in practice, many unskilled workers across the country do not pay attention. Therefore, CARE International Vietnam wants to build a social media campaign to improve public understanding of the contents of Decree 145. Instead of following the path with a series of seminars and articles conveying public policy, our experts built a series of media products with images of stars such as Tien Dung, People’s Committee Lan Huong, etc. to send to employees. From familiar faces to the public, labor messages are gradually conveyed to workers through various forms such as videos, short films, photoquotes, etc.