Horizon Bay is an adjacent villa project designed in Resort Living style, located at the gateway of the resort complex on the shores of Ha Long Heritage Bay. A place to live and a second home to meet needs: living, relaxing, and business. Making the most of the rare remaining “seafront, bay” location in Ha Long, Sahi plans and implements integrated communication and marketing to highlight the strengths of the product, making it easier for the sales team to reach customers. In terms of brand, TOM succeeds in the real estate market with the concept of a “green oasis” by the heritage bay and the slogan “Live is here, relax here.” The project received the attention of the market when it was just launched because of its intuitive positioning, ease of remembering, and ease of conveying messages. After only 3 months of market launch, the Horizon Bay project has created a “bigbang” explosion for the real estate market and achieved sales exceeding expectations.